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a proud member of the AIA community

This is my second blog

This is my second blog!
I must ALWAYS check "BLOG" in the Categories section to make it show up on my blog page. 

We free promotional product entrepreneurs to boldly focus on business with a well-run engine behind them, to build a business with well-funded confidence, and grow the business with advanced technology and digital fluency.

The Corona Virus & The Impact on Import Promotional Products

Everyone knows a huge part of the branded promotional product and apparel industry relies on goods made in China. Many of our clients have asked how the Corona Virus will impact inventory. There is really no firm answer until more is known. Some key issues and questions we reported on back in February are still unknown:

  1. Scientists are still trying to confirm how the virus spreads and just how far reaching it will spread globally.

  2. How long it takes its labor force to be able to safely return to work. Many factories are on complete shut down since workers are unable to travel, or are beyond capacity to fill demand for certain goods.

  3. What type of backlog will be created for goods and services.

  4. What the global impact will be economically and will this result in a recession.

 

In recent weeks, the spread of the virus has now infiltrated most countries around the world and the United States is just beginning to feel the impact. Panic buying of health and anti-bacterial product is rampant.   

-          Public events are getting cancelled or limited to the number of attendees allowed

-          Travel plans are being changed or cancelled.  Travel restrictions are being implemented on a daily basis here in the U.S., and abroad with some countries closing travel to and from their region.

-          Non-profit organizations are concerned about donations and funding

-          Manufacturers and transportation companies are doing contingency planning for potential reduction in the available work force.

-          Healthcare services such as clinics and hospitals are predicting shortages in available space, and first reposonders (police, fire, paramedic services, skilled nurses) are also gearing up for shortages.

 

We’ll all get through this.  It’s a matter of being thoughtful and mindful – and a lot of hand washing.  (Don’t forget to clean your cell phone and TV remote – contact us for the next availability of sanitizing wipes branded with your logo!)

 

Kris Belveal

Identify Advertising



Fuel Your Campaign Launch

Your Campaign Launch with Branded Products

Your new service, event, or brand launch deserves a debut that doesn’t just launch—it explodes with impact. As your branded merchandise experts, we know how to make that happen.

Promo items don’t just spark excitement—they stick, with 85% of recipients recalling the advertiser and each item averaging over 6,000 impressions in its lifetime (ASI 2023 Impressions Study). But to maximize impact, it’s important to plan ahead—allocating budget for high-quality, strategic promo items ensures your message sticks.

For corporate pros like you, building marketing campaigns, these products turn buzz into lasting loyalty. From sustainable drinkware to everyday stationery, we’ll help you integrate branded merchandise into your marketing plan for a launch that drives engagement and builds loyalty.

Let’s launch it right!

Now Launching: Promo That Powers Your Big Reveal

Ready to make your next launch unforgettable? Our "Now Launching" lookbook shows you how promo products turn new service launches, brand reveals, and events into standout moments. Packed with smart ideas—from eco-friendly drinkware to bold bags—it’s your guide to incorporating branded merchandise into your marketing plan. Flip through and launch with impact!

View Lookbook
Now Launching: Promo That Powers Your Big Reveal
Toast the Moment

Toast the Moment

Drinkware elevates event kickoffs or service launches—imagine guests sipping from tumblers at a gala or clients unboxing eco-bottles to toast your new offer. With 83% using them weekly (Source: PPAI 2022 Consumer Study), they’re daily reminders that keep your debut alive. Go bold or green.

Explore Drinkware Options »
Spread the Word

Spread the Word

Bags amplify brand launches or events—picture staff sporting totes with your new logo at a rebrand reveal or attendees grabbing backpacks at a trade show. Kept by 73%, they average 5,900 impressions (Source: ASI 2023 Impressions Study). Pick recycled or vibrant styles.

Explore Bag Options »
Write the Story

Write the Story

Pens drive new service rollouts or event momentum—envision clients signing up with a sleek pen at your launch or attendees jotting takeaways at a seminar. Owned by 89% (Source: PPAI 2022 Consumer Study), they’re subtle tools that stick. Try recycled or colorful.

Explore Writing Instrument Options »
Note the Impact

Note the Impact

Stationery powers event follow-ups or service launches—think attendees scribbling in notebooks at a workshop or teams planning with sticky notes for your new rollout. They linger 8 months on average (Source: ASI 2023 Impressions Study). Choose eco or bold vibes.

Explore Stationery Options »