The Corona Virus & The Impact on Import Promotional Products

Everyone knows a huge part of the branded promotional product and apparel industry relies on goods made in China. Many of our clients have asked how the Corona Virus will impact inventory. There is really no firm answer until more is known. Some key issues and questions we reported on back in February are still unknown:

Scientists are still trying to confirm how the virus spreads and just how far reaching it will spread globally.
How long it takes its labor force to be able to safely return to work. Many factories are on complete shut down since workers are unable to travel, or are beyond capacity to fill demand for certain goods.
What type of backlog will be created for goods and services.
What the global impact will be economically and will this result in a recession.

In recent weeks, the spread of the virus has now infiltrated most countries around the world and the United States is just beginning to feel the impact. Panic buying of health and anti-bacterial product is rampant.

- Public events are getting cancelled or limited to the number of attendees allowed

- Travel plans are being changed or cancelled. Travel restrictions are being implemented on a daily basis here in the U.S., and abroad with some countries closing travel to and from their region.

- Non-profit organizations are concerned about donations and funding

- Manufacturers and transportation companies are doing contingency planning for potential reduction in the available work force.

- Healthcare services such as clinics and hospitals are predicting shortages in available space, and first reposonders (police, fire, paramedic services, skilled nurses) are also gearing up for shortages.

We’ll all get through this. It’s a matter of being thoughtful and mindful – and a lot of hand washing. (Don’t forget to clean your cell phone and TV remote – contact us for the next availability of sanitizing wipes branded with your logo!)

Kris Belveal

Identify Advertising

How To Build Brand Awareness Using Promotional Products

Whether you have a new business, or you’ve been around for a while, you can utilize promotional products to expand your audience, build brand awareness and develop brand loyalty with customers, clients and even employees. Use these tips to meet your business goals with cost-effective, high-impact promotional products.

Be Consistent

Before you order any promotional products, it’s important to have a clear brand identity. Make sure you’re using the most up-to-date logo and information that you want customers to have. A strong brand is important to help keep your organization successful and profitable. Studies have found that consistency in brand presentation can increase revenue by an average of 23%, which is why it is so important that all your branded materials are cohesive.

Be Bold

When choosing the types of products to use, think about what will most relate to your end consumer. Promotional products have such a huge impact because they are so diverse. The items themselves can range anywhere from pens and hats to business apparel and backpacks, and now even PPE and face coverings. You could even use recognizable brand name products to make your promotions more enticing. The possibilities are quite literally limitless. Creating one-of-a-kind products through personalization and creativity can go a long way to help people remember your brand for years to come.

Be Vigilant

Promotional products don’t just promote brand awareness, they can also help improve brand loyalty, and therefore increase repeat sales. When you give out useful custom promotional products, customers will be motivated to continue supporting your business and spread the word to extend your reach even further. Promotional products are the perfect thing to have on hand to give to anyone you come in contact with, whether it’s in-person or sent directly to their door. You never know when the perfect opportunity will present itself, which is why you always want to have fresh products to offer.

Don’t know where to start?